People use social media a lot. But why? What do we like about it? If you asked 100 different people, you would probably get 100
Category: General social media
Why don’t more brands show their personality on social media?
The best brands on social media exude personality in a way that draws users in and drives superior levels of engagement. So why are so
How politicians control the narrative
Politicians have long used a tried and trusted technique for dealing with awkward interview questions. This involves acknowledging the question and then providing the answer
Boris Johnson’s 2-minute video: It’s all about performance
On Friday afternoon, Boris Johnson’s social media accounts published this video to mark his one-year anniversary as UK Prime Minister. In it, he accepts the
The problem with cancel culture
The problem with ‘cancel culture’ isn’t cancel culture itself. Really, it’s an issue of freedom of speech – in particular, the way people on both
The science of social listening and the art of pre-announcements
A key feature of the UK government’s pandemic communications strategy has been the leaking of key policy changes a few days in advance of the