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Category: General social media

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What do you like about social media?

19 Aug 2020 Tim

People use social media a lot. But why? What do we like about it? If you asked 100 different people, you would probably get 100

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Why don’t more brands show their personality on social media?

13 Aug 2020 Tim

The best brands on social media exude personality in a way that draws users in and drives superior levels of engagement. So why are so

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How politicians control the narrative

31 Jul 2020 Tim

Politicians have long used a tried and trusted technique for dealing with awkward interview questions. This involves acknowledging the question and then providing the answer

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UK Prime Minister Boris Johnson talking about his government's achievements in 2 minutes

Boris Johnson’s 2-minute video: It’s all about performance

25 Jul 2020 Tim

On Friday afternoon, Boris Johnson’s social media accounts published this video to mark his one-year anniversary as UK Prime Minister. In it, he accepts the

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A typewriter bearing the words 'cancel culture'

The problem with cancel culture

20 Jul 2020 Tim

The problem with ‘cancel culture’ isn’t cancel culture itself. Really, it’s an issue of freedom of speech – in particular, the way people on both

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The science of social listening and the art of pre-announcements

6 Jul 2020 Tim

A key feature of the UK government’s pandemic communications strategy has been the leaking of key policy changes a few days in advance of the

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