Latest from the Blog
If you run a Facebook page, you will probably have noticed your organic reach gradually declining. Why is this? And what can you do about it? The simple answers are (a) the inevitability of mathematics and (b) other than producing better content, not a huge amount. The facts We define organic reach as the percentage
People use social media a lot. But why? What do we like about it? If you asked 100 different people, you would probably get 100 different answers. For me, there are many reasons but perhaps the biggest is that it gives me a voice. I’m a quiet, shy introvert by nature. I’m more comfortable and
The best brands on social media exude personality in a way that draws users in and drives superior levels of engagement. So why are so many brand social channels dull and devoid of character? I logged on to Twitter yesterday afternoon to discover the hashtag #KFCAdminIsBored trending in the UK. Of course, I had to
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