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Why is organic reach declining?

If you run a Facebook page, you will probably have noticed your organic reach gradually declining. Why is this? And what can you do about it? The simple answers are (a) the inevitability of mathematics and (b) other than producing better content, not a huge amount. The facts We define organic reach as the percentage

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Introducing the team: Tim Liew

Tim is a Social Media Manager for 3M, driving best practice across 50 countries. He’s been a blogger since 2007 and boasts a 100% record of being repeatedly shortlisted for but never winning awards (currently zero-for-six). He’s also number two on Vuelio’s ranking of UK Dad Bloggers. And really bad at karaoke. What are your areas of

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Introducing the team: John Adams

John is a former journalist, PR and communications professional. His experiences as a stay-at-home dad inspired him to launch Dadbloguk, which he now runs as a commercial enterprise, fitting work around his family commitments. Dadbloguk won Best Dad Blog at the inaugural Online Influence Awards in 2019, and John can occasionally be found commenting on

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Introducing the team: Simon Ragoonanan

Simon is Digital Content Editor for Hopster, a role he took up after five years as a stay-at-home dad and over a decade before as a TV producer. Blogging since 2014, his primary focus is on the problem of gendered marketing to kids (and parents), as well as inclusivity and representation in kids’ and other

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Introducing the team: Henry Elliss

Henry is a digital strategist at one of Europe’s most well-known agencies, sitting in a team of social media specialists and influencer relations experts. He has worked in the digital industry for 15+ years, having previously run an SEO agency. He is an occasional blogger and regular opinionated git. He can barely influence his own

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