If you run a Facebook page, you will probably have noticed your organic reach gradually declining. Why is this? And what can you do about it? The simple answers are (a) the inevitability of mathematics and (b) other than producing better content, not a huge amount. The facts We define organic reach as the percentage
People use social media a lot. But why? What do we like about it? If you asked 100 different people, you would probably get 100 different answers. For me, there are many reasons but perhaps the biggest is that it gives me a voice. I’m a quiet, shy introvert by nature. I’m more comfortable and
The best brands on social media exude personality in a way that draws users in and drives superior levels of engagement. So why are so many brand social channels dull and devoid of character? I logged on to Twitter yesterday afternoon to discover the hashtag #KFCAdminIsBored trending in the UK. Of course, I had to
Tim is a Social Media Manager for 3M, driving best practice across 50 countries. He’s been a blogger since 2007 and boasts a 100% record of being repeatedly shortlisted for but never winning awards (currently zero-for-six). He’s also number two on Vuelio’s ranking of UK Dad Bloggers. And really bad at karaoke. What are your areas of
Politicians have long used a tried and trusted technique for dealing with awkward interview questions. This involves acknowledging the question and then providing the answer to the question they would have liked to have been asked instead. The growth of social media has led to a 21st century playbook of communications tactics which enables politicians
John is a former journalist, PR and communications professional. His experiences as a stay-at-home dad inspired him to launch Dadbloguk, which he now runs as a commercial enterprise, fitting work around his family commitments. Dadbloguk won Best Dad Blog at the inaugural Online Influence Awards in 2019, and John can occasionally be found commenting on
On Friday afternoon, Boris Johnson’s social media accounts published this video to mark his one-year anniversary as UK Prime Minister. In it, he accepts the challenge of listing as many of his achievements as possible within two minutes. Let’s set aside for a moment both political allegiances [this is a social media blog, not Guido
Simon is Digital Content Editor for Hopster, a role he took up after five years as a stay-at-home dad and over a decade before as a TV producer. Blogging since 2014, his primary focus is on the problem of gendered marketing to kids (and parents), as well as inclusivity and representation in kids’ and other
The problem with ‘cancel culture’ isn’t cancel culture itself. Really, it’s an issue of freedom of speech – in particular, the way people on both sides of the argument weaponise it. What is ‘cancel culture’? Let’s start with a definition. Cancel culture refers to the popular practice of withdrawing support for (‘cancelling’) public figures and companies
Henry is a digital strategist at one of Europe’s most well-known agencies, sitting in a team of social media specialists and influencer relations experts. He has worked in the digital industry for 15+ years, having previously run an SEO agency. He is an occasional blogger and regular opinionated git. He can barely influence his own
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