If you run a Facebook page, you will probably have noticed your organic reach gradually declining. Why is this? And what can you do about
People use social media a lot. But why? What do we like about it? If you asked 100 different people, you would probably get 100
The best brands on social media exude personality in a way that draws users in and drives superior levels of engagement. So why are so
Tim is a Social Media Manager for 3M, driving best practice across 50 countries. He’s been a blogger since 2007 and boasts a 100% record
Politicians have long used a tried and trusted technique for dealing with awkward interview questions. This involves acknowledging the question and then providing the answer
John is a former journalist, PR and communications professional. His experiences as a stay-at-home dad inspired him to launch Dadbloguk, which he now runs as
On Friday afternoon, Boris Johnson’s social media accounts published this video to mark his one-year anniversary as UK Prime Minister. In it, he accepts the
Simon is Digital Content Editor for Hopster, a role he took up after five years as a stay-at-home dad and over a decade before as
The problem with ‘cancel culture’ isn’t cancel culture itself. Really, it’s an issue of freedom of speech – in particular, the way people on both
Henry is a digital strategist at one of Europe’s most well-known agencies, sitting in a team of social media specialists and influencer relations experts. He
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